Everwise was a learning and development software platform.
August 2015 - April 2017
San Francisco, California
I built the marketing function at Everwise from the ground up.

As a one-woman marketing team, I was responsible for product marketing, lead generation, marketing automation, event logistics, analytics, reporting, content and e-mail.

My achievements included executing launches for new products and features, growing the lead pipeline from 50 to 1,500 marketing qualified leads 

I also managed a team of 12 contract writers as Managing Editor of our blog, Modern Workforce., and organically grew monthly readership 15x.
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